Our aim was to make the topic accessible with humor and lightness. In close collaboration with M&J, we developed the scenario, then we designed the graphic universe and the animations. The videos were produced in 3 languages and adapted to different formats. The broadcast was planned online and designed for a print campaign, in collaboration with M&J. We successed in reaching a large audience, thus strengthening the impact of the campaign. The prevention spot reached 389,000 views on YouTube, which highlights the effectiveness of the campaign.

We managed to reach a large audience, thus strengthening the impact of the campaign. The prevention spot reached 389,000 views on YouTube, demonstrating the effectiveness of the campaign.‍‍