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RTS Kids is the youth channel of RTS (Radio Télévision Suisse). In 2023, the agency Hymn redesigned the overall visual identity for RTS; for its adaptation to the youth channel in 2025, Hymn brought in Animai to bring this world to life through a series of on-air transitions and animations.
The challenge: bringing to life a world designed for two distinct age groups (0-4 and 5-7 years old), while staying true to the new RTS visual identity and striking the right balance between playful and minimalist, without veering into mere decoration or abstraction.
In collaboration with the agency Hymn, who handled the art direction and illustrations, we brought the universe's companion characters to life through vibrant, colorful animated transitions designed for show intros, commercial breaks, and content segues.
The result: a cohesive and engaging visual identity that honors the world of childhood while fully aligning with the new RTS brand.
