C'est quoi ce commerce

The challenge: creating short-form digital content about consumption and ecology that supports and complements our weekly broadcasts without sacrificing rigor or accessibility.

In collaboration with columnist Leïla Rölli, we proposed a variety of topics for the production team to choose from, providing the flexibility to order one or more segments based on the show's schedule. We opted for short formats, infused with a fresh and humorous touch in both the scriptwriting and the graphic design an approach that lightens the subject matter while delivering an entertaining and engaging experience.

The result: a series of modular segments, aired as needed by the show, that cover consumerism and ecology with a light touch without sacrificing rigor.