No projects to display at the moment.
No projects to display at the moment.
No projects to display at the moment.
Promotion Santé Valais is dedicated to health prevention and raising awareness of health-related risks in the canton of Valais. For this campaign, Animai developed a visual identity and animations that use humor and a lighthearted approach to address a marketing phenomenon in video games: loot boxes.
The challenge: raising public awareness about loot boxes—those video game business models that sell surprise crates to upgrade or customize characters—by making this social issue accessible to everyone.
Working in close collaboration with the Molk&Jordan agency, we developed the script and created the visual identity and animations, with the goal of making the subject matter accessible through humor and a lighthearted approach. The videos were produced in 3 languages and adapted for both online distribution and a print campaign. The result: 389,000 views on YouTube, demonstrating the campaign's effectiveness.
