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Patouch is the leading Swiss organization dedicated to combating violence against children and adolescents. For the "It's time to change the narrative" campaign, Animai animated the visuals created by the agency Molk&Jordan, using a warm approach designed to soften the gravity of the subject without diluting the message.
The challenge: capturing the essence of the visuals created by the Molk&Jordan agency and translating them into a short, warm animation that softens the gravity of the subject matter without diluting its message.
We brought the message to life through a video spot, broadcast across social media and television channels. The campaign, developed by Molk&Jordan, reached a wide audience: the video garnered 268,000 views on YouTube, confirming the message's impact on the public.
